Digital menu, online ordering and paid campaigns for a Levantine restaurant

Overview

A two-branch restaurant wanting to cut its reliance on delivery apps and their commissions — a digital menu, direct-ordering site and paid campaigns moved customers to its own channel.

The challenge

Delivery-app commissions ate 25% of every order; the Facebook page was active but chaotic — orders arriving as slow-replied DMs. The goal: an owned ordering channel without suddenly losing app customers.

What we did

• A fast, lightweight direct-ordering site with QR menus for both branches.
• Orders wired to the kitchen's WhatsApp with sound alerts — no change to kitchen workflow.
• Paid campaigns with an "order direct" discount code gradually converting app customers.
• Google Business Profile optimization and structured review collection.