Brand Identity
Your visual identity is the first conversation with your customer — before they read your name, their eye has judged. We design complete identities built to last years: a considered logo, colors and type with meaning, and guidelines that keep you consistent everywhere you appear.
We start with a discovery session: your brand story, audience, competitors, and the feeling you want to convey. A successful identity isn't "a nice look" — it's a strategic decision shaping how people feel about you before they ever deal with you.
You get 3 distinct logo directions with the thinking behind each; after you choose, we develop the winner into its full versions: primary, mark-only, monochrome and background variants — tested for clarity at small sizes (a WhatsApp profile picture, say).
And you receive Brand Guidelines documenting everything: correct and incorrect logo usage, colors with their codes, Arabic and English typefaces, and ready templates for social and print — so any designer who works with you later keeps the same look.
How we deliver Brand Identity
Discovery
Your story, audience and desired feel.
3 directions
Three concepts, each explained.
Develop the winner
All versions, tests and applications.
Guidelines & handoff
Full guidelines and source files.
Frequently asked questions
How many revisions are included?
After picking a direction, two revision rounds are included — enough for the vast majority of projects because the discovery session aligns expectations upfront. Extra rounds are at a pre-announced rate.
I have an old logo — refresh or redesign?
If your brand is recognized by your audience, a gradual refresh is smarter than starting from zero — we keep the elements people recognize you by and modernize the rest. We assess your current logo in discovery and advise honestly.
Do you hand over source files?
Yes, everything: source files (AI/Figma) and all export formats (SVG, PNG, PDF) — with full ownership rights. Your brand belongs to you, not held hostage with us.